In the advent of technological advancement, especially in the creation and the wide-spread usage of the World Wide Web, communication across the globe has been easier to the point where business transactions could be done online. Along with a lot of innovative ideas in the web, internet marketing came into fruition.

Internet marketing, or popularly known as online marketing “refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.” It can also be sub-categorized into 3 specialized areas:  Web marketing, Email marketing and Social Media marketing.

So why then is internet marketing important to you and your business? Here are the 4 C’s that you can take into account:

Convenience

Whether it be via email, promotional banners, customized websites, popular search engines or through social networking sites such as Facebook and Twitter, your prospective customers could access your information anytime, anywhere in their own convenient time, with just a click!

Cost-Effective

Traditional types of advertising such as televisions, radios and print ads in newspapers and magazine may have dominated the stage for the past decades of advertisement, but internet marketing has proven to be less costly and can reach beyond what these traditional types could. However, take into consideration your target market’s demographics and use any other types as you deemed fit.

Competitor and Audience Analysis

Through the internet, a business can keep track of its large competitors, or even the “babies” in a specific industry. It could help discover what new products are being released by their competitors, gather secondary data about them and react to these changes. Then try to provide a service or services that could match or outweigh significant impact of such changes to their own.

Moreover, “a thorough understanding of the repeat audience is compulsory because a detailed insight on what they are interested in allows marketers to create the most appropriate and attention-grabbing content.”

Customer-Owner Relationship and Feed-backing

In a study by cmocouncil.org last January 2016, it has been noted that while 36 percent of marketers say that the market has become more cluttered and confusing over the last five years—both online and offline—31 percent say that they are able to provide better customer experiences due to the accessibility of customer intelligence that enables them to become more relevant to customers.

With that comes feed-backing, as it is essential to understand what your customer needs, wants and expectations from your provided services. Whatever industry you are in, getting your customer’s opinions and constructive criticism greatly helps and even creates a sense of community amongst yourselves.